Decathlon (retailer)

Decathlon
Company typePrivate
IndustryRetail
Founded1976; 48 years ago (1976)
FounderMichel Leclercq
HeadquartersVilleneuve d'Ascq, France
Number of locations
2080 stores in 78 countries[1] (December 2022[2])
Key people
Barbara Martin Coppola (CEO)[3]
ProductsClothing
Sportswear
Sports equipment
RevenueIncrease €15.6 billion (2023)[4]
Number of employees
101,000 (2023)
Websitedecathlon.com

Decathlon (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With over 2,082 stores in 79 countries and regions (2024),[1] it is the largest sporting goods retailer in the world.[5][6]

The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores.

The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large, big-box superstores averaging 4,000m2 in size.[7] Decathlon Group markets its products under more than 20 brands.[8]

  1. ^ a b "DECLARATION OF EXTRA FINANCIAL PERFORMANCE 2020". Decathlon Group. Retrieved 24 January 2022.
  2. ^ "Decathlon United". Decathlon United.
  3. ^ "French sports retailer Decathlon names Barbara Martin Coppola as new group CEO". Reuters. 25 January 2022.
  4. ^ "KEY FIGURES 2023".
  5. ^ "Decathlon, known as 'the Aldi of activewear', will open first Aussie store in Sydney tomorrow". news.com.au. 4 December 2017.
  6. ^ "Largest Sporting Goods Retailer, Decathlon Boosts Ground-Level Distribution Visibility with LogiNext". Business Wire. 28 September 2017.
  7. ^ Caruel, Sarah. "Decathlon - Oxylane - Ox'IT". International Internships. Archived from the original on 20 June 2015. Retrieved 15 May 2015.
  8. ^ "Our Passion Brands".