Declare Yourself

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Declare Yourself was an American campaign that aimed to encourage young people to register to vote. The campaign was founded by philanthropist, Norman Lear in 2004 and was led by former American presidents Jimmy Carter and Gerald Ford. The 2004 campaign consisted of a road trip to towns across the country to educate people about the United States Declaration of Independence and voting rights. The 2006 campaign involved public service announcements that compared not voting to people silencing themselves and not standing up for their beliefs. The 2008 campaign consisted of videos posted on YouTube and MySpace to promote voting and the 2011 campaign featured a bondage-themed photo series comparing not voting to restricting yourself. In 2011, Declare Yourself merged with another campaign to form the nonprofit, Our Time.