Dee Brock

Dee Brock (born June 7, 1930) is an American educator, model, and cheerleading director. She is the founder and first director of the Dallas Cowboys Cheerleaders. Brock was hired by Tex Schramm in the early 1960s to create a cheerleading squad for the Dallas Cowboys. She brought the squad to the Cowboys first Super Bowl appearance in 1971 at Super Bowl V. Originally a co-ed squad consisting of high school students, the squad was later rebranded by Brock as an all-girl group. She was responsible for racially integrating the squad in 1965 and designing the first iteration of the now-famous uniform.

Brock was an educator in Texas and taught in the public schools. She was a teacher at Thomas Jefferson High School in Dallas until 1966 and helped found Dallas College El Centro Campus, the first campus of Dallas College. She went on to serve as senior vice president of educational programming and director of adult-learning programming at PBS in Washington, D.C.