Definition 6

This article is about the Atlanta-based marketing agency. For the Seattle-based game consulting company, see Chris Hecker.
Definition 6
Company typePrivately held company
IndustryDigital Marketing, sound design, Animation studio, Post-production
PredecessoriXL (1996-2001)
Creative Bubble (2001-2011)
Founded1996
Headquarters
Atlanta
,
United States of America
Key people
Jeffrey Katz (CEO)

Frank Radice (Expert In Residence)

Jason Rockman (President)
[1]

DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.[2]

DEFINITION 6 is headquartered in Atlanta and has offices in New York City and London.[3] The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.[4] In August 2009, DEFINITION 6 acquired Creative Bubble,[5] a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York.[6] In September 2012, DEFINITION 6 acquired Synaptic Digital, an earned media and strategic content distributions company.[7] Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. [8] In 2019, they became part of the Dawn portfolio of independent creative agencies. [9]

  1. ^ "Jason Rockman".
  2. ^ "Atlanta-based Definition 6 acquires N.Y. studio". WRAL TechWire. 2009-08-31. Retrieved 2020-04-28.
  3. ^ "Definition6". Archived from the original on 2012-11-09. Retrieved 2012-11-09.
  4. ^ "DLA Piper, Greenberg lawyers ink $15M private equity deal". Archived from the original on 2010-11-23. Retrieved 2010-11-14.
  5. ^ "Definition 6 acquires Creative Bubble". DMNews.com. 31 August 2009. Retrieved 28 December 2018.
  6. ^ "Marketing & eCommerce Agency Definition 6 Acquires Leach Communications".
  7. ^ Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.
  8. ^ "Case Studies". Definition 6. Retrieved 2 July 2019.
  9. ^ "DEFINITION 6 Joins Dawn Group of Agencies".