| "Deliver" | |
|---|---|
| Promotional single by Fifth Harmony | |
| from the album Fifth Harmony | |
| Released | August 25, 2017 |
| Studio | Westlake Studios (Los Angeles) |
| Genre | |
| Length | 3:26 |
| Label | |
| Songwriter(s) |
|
| Producer(s) | The Stereotypes |
| Music video | |
| "Fifth Harmony - Deliver" on YouTube | |
"Deliver" is a song recorded by American girl group Fifth Harmony from their self-titled third studio album (2017). It was released on August 25, 2017 as a promotional single. The Stereotypes produced "Deliver" and wrote it with Taylor Parks, and Whitney Phillips. An R&B, pop, and soul song, it includes lyrics about sexuality. Fifth Harmony based the song on 1990s R&B music by artists including Mariah Carey and Destiny's Child. Some critics praised "Deliver" for its composition and the group's vocals, while others were uncertain about its relevancy to 2017 music.
A music video, directed by David Camarena, was released on September 8, 2017. It features Fifth Harmony performing the song while wearing black gowns. Commentators wrote that classical Hollywood cinema, such as the 1953 film Gentlemen Prefer Blondes, inspired the video's style and the group's performance. The music video received positive reviews from critics. Fifth Harmony promoted the single further with live performances on Live with Kelly and Ryan and their PSA Tour.