Delta model

Delta model (after the Greek letter Delta, standing for transformation and change) is a customer-based approach to strategic management.[1][2][3] Compared to a philosophical focus on the characteristics of a product (product economics), the model is based on consumer economics. The aim is to create a very strong bond between the company and its customer or its complementors (other products and services in the same business ecosystem).[4] The customer-centric model was developed by Dean Wilde and Arnoldo Hax. The model was first thought about at a confab of alumni that took place at Massachusetts Institute of Technology (MIT).[5] The development of the delta model created a large amount of research into the drivers of sustainable profitability for businesses.[6]

  1. ^ "Summary of The Delta Model. Abstract". www.valuebasedmanagement.net. Retrieved 2015-10-23.
  2. ^ "MIT Sloan Management Review". MIT Sloan Management Review. Retrieved 2015-10-23.
  3. ^ "Delta Model | dean". www.dean.com. Retrieved 2015-10-23.
  4. ^ "Commodities Exist Only In The Minds of The Inept!". Frank Lio: Practical Product Management, Marketing, Strategy, and Life. Retrieved 2015-10-23.
  5. ^ Hax, Arnoldo C. (2010). The Delta Model - Reinventing Your Business Strategy | Arnoldo C. Hax | Springer. www.springer.com. doi:10.1007/978-1-4419-1480-4. ISBN 978-1-4419-1479-8. Retrieved 2015-10-23.
  6. ^ "Research | dean". dean.com. Retrieved 2015-11-03.