Demonstrate (song)

"Demonstrate"
Promotional single by JoJo
Released
  • July 17, 2012 (2012-07-17)
  • December 21, 2018 (2018-12-21) (re-recording)
Recorded
  • 2012
  • 2018 (re-recording)
GenreR&B[1]
Length
  • 3:30
  • 3:15 (re-recording)
Label
Songwriter(s)
Producer(s)40
JoJo singles chronology
"Sexy to Me"
(2012)
"Demonstrate"
(2012)
"When Love Hurts"
(2015)
Alternative cover
2018 re-recording cover

"Demonstrate" is a song recorded by American recording artist JoJo, originally planned to be the lead single from her third studio album. It was written by JoJo, Daniel Daley, Anthony Jeffries and Noah "40" Shebib, the latter of whom also handled the song's production.

The song's development was conceived after JoJo released a cover version of the song "Marvins Room" by Drake, which was also produced by Shebib. Following critical acclaim, JoJo organised recording sessions with the producer to find a new more confident sound for her much-delayed third album. JoJo went on to announce that the R&B song was to serve as the album's lead single, replacing "Disaster", which was released almost a year prior.

"Demonstrate" made its world premiere online and on July 17, 2012. It was scheduled for release to digital outlets on August 28, 2012 but its commercial release was eventually scrapped. "Demonstrate" received favorable reviews from critics who generally praised the maturity of the song; some noted its similarities to Kelly Rowland's 2011 single "Motivation". On December 21, 2018, JoJo released a re-recorded version of the song as a standalone single from her label Clover Music.

  1. ^ "JoJo Had A 'Dream' Of Working With Drake's Producer 40 - Music, Celebrity, Artist News". MTV.com. 2012-07-19. Archived from the original on July 21, 2012. Retrieved 2012-07-26.