D/R | |
Founded | 1953Cambridge, Massachusetts | in
Founder | Ben Thompson |
Defunct | 1978 |
Fate | Bankruptcy; Brand rights acquired jointly by Crate & Barrel and Pottery Barn |
Design Research (abbreviated and trademarked as D/R) was a retail store founded in 1953 by Ben Thompson in Cambridge, Massachusetts, and which introduced the concept of lifestyle store. In the 1970s under subsequent ownership, it became a chain of a dozen stores across the United States, and went bankrupt in 1979. Thompson's goal was to provide "a place where people could buy everything they needed for contemporary living",[1] notably modern European furnishings and in particular Scandinavian design.
Without question, D/R was the most influential force in twentieth-century America in creating an awareness and appreciation for modern design in the consumer world.
Rob Forbes, founder
Design Within Reach[2]
D/R has continued to have an outsized reputation: in 2000, a survey of influential design stores named D/R as number one, though it had then been closed for 22 years.[2] The store influenced later retailers like Crate & Barrel,[3] Design Within Reach,[1] Pottery Barn, Workbench, and Conran's.[4]