Design culture

This article's lead section contains information that is not included elsewhere in the article. If the information is appropriate for the lead of the article, this information should also be included in the body of the article. (September 2019) (Learn how and when to remove this message)

This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. See Wikipedia's guide to writing better articles for suggestions. (June 2021) (Learn how and when to remove this message)

Design culture is an organizational culture focused on approaches that improve customer experiences through design.^[1][2][3] In every firm, the design culture is of significance as it allows the company to understand users and their needs. Integration of design culture in any organization aims at creating experiences that add value to their respective users. In general, design culture entails undertaking design as the forefront of every operation in the organization, from strategy formulation to execution.^[4] Every organization is responsible for ensuring a healthy design culture through the application of numerous strategies. For instance, an organization should provide a platform that allows every stakeholder to engage in design recesses. Consequently, employees across the board need to incorporate design thinking, which is associated with innovation and critical thinking.

Moreover, design culture has many characteristics that create a conducive integration within the work environment. It offers freedom for design experimentation through course corrections. Therefore, individuals involved in design processes learn from their mistakes and eventually develop innovative solutions. Proactivity in design culture has a positive impact on the organization, specifically on decision-making and problem-solving. Design culture allows designers to engage in constructive tasks. In the process, designers can solve problems in an organization and make crucial decisions towards innovations of the organization. Design culture is concerned with the human side of the respective organization. In the recent past, organizations adopted a data-driven mentality with the success of the organization being measured through the level of efficiency in the operations. In contrast, design culture is interested in the participation of humans in determining the success of the organization through the level of innovation facilitated by their involvement. In return, design culture is concerned with improving an organization's culture into a pleasant and change-driven culture.