DesmondJi

DesmondJi
TypeAlcoholic beverage
ManufacturerAgave Industries (India) Private Limited
Introduced2011
Alcohol by volume 40%
Websitedesmondji.com

DesmondJi is a brand of alcoholic beverages manufactured by Agave India, founded by Desmond Nazareth.[1][2][3]

It provides Indian agave spirits,[4] artisanal sugarcane spirit,[2] mahua spirit and mahua liqueur as well as orange liqueurs.[5]

DesmondJi launched India's first agave-based liquor in April 2011, in Goa.[6] It is made from semi-wild agave growing on India's Deccan Plateau and produced at Agave India's micro-distillery that's located in the Chittoor district (present day Annamayya district) of Andhra Pradesh.[4][7]

Pure Cane, made from sugarcane was released in 2013 and was the second category of spirits launched by DesmondJi.[8]

In 2018 DesmondJi launched mahua spirit and mahua liqueur made from the flowers of the mahua tree, that were sourced from the central Indian forest belt.[5]

  1. ^ Solani, Dhvani (18 December 2018). "Can You Culturally Appropriate Booze?". VICE.
  2. ^ a b "Desmond Nazareth: Distilling Traditional Mahua To International Standards". Forbes India.
  3. ^ "Raise your glass". The Hindu. 24 January 2022.
  4. ^ a b "Indian tequila: one man's quest to perfect a national spirit". The Economist.
  5. ^ a b "Mahua: The Indian liquor the British banned". bbc.com.
  6. ^ "The long and the shot of it". Livmint.
  7. ^ "DesmondJi: Pioneering Agave Spirits in India". Bru Times News.
  8. ^ Doctor, Vikram (16 March 2013). "Indian liquor industry moves towards spirits made from authentic source materials". The Economic Times.