Destination Canada

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Destination Canada" – news · newspapers · books · scholar · JSTOR (February 2017) (Learn how and when to remove this message) This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources. Find sources: "Destination Canada" – news · newspapers · books · scholar · JSTOR (June 2008) (Learn how and when to remove this message) (Learn how and when to remove this message)

Destination Canada, formerly the Canadian Tourism Commission (CTC; French: Commission canadienne du tourisme (CCT)), was created in 1995 to promote tourism in Canada. It is a Crown corporation, wholly owned by the Government of Canada, which reports to the Minister of Small Business and Tourism and the Minister of Innovation, Science and Economic Development.^[1]

Destination Canada states that it "is dedicated to promoting the growth and profitability of the Canadian tourism industry by marketing Canada as a desirable travel destination and providing timely and accurate information to the Canadian tourism industry to assist in its decision making." It also claims to "recognise that the greatest source of tourism knowledge and expertise rests with the tourism industry itself. Therefore, Destination Canada designs, delivers and funds marketing and research initiatives in partnership with provincial and regional tourism associations, government agencies, hoteliers, tour operators, airlines and attractions managers."

It has operated marketing campaigns in Australia, Brazil, China, France, Germany, India, Japan, South Korea, Mexico, the United Kingdom and the United States.^[2]

The organization is headed by a 10-person board of directors which is overseen by a President and chief executive officer, chosen from the combined private and public sector nature of the industry to represent the various regions of Canada as well as the country's demographic composition.^[3]