Did It Again (Kylie Minogue song)

"Did It Again"
Single by Kylie Minogue
from the album Impossible Princess
B-side	"Tears"
Released	24 November 1997 (1997-11-24)
Studio	Real World (Box, England)[1]
Genre	Pop rock progressive rock
Length	4:22
Label	Mushroom Deconstruction BMG
Songwriter(s)	Kylie Minogue Steve Anderson Dave Seaman
Producer(s)	Brothers in Rhythm Kylie Minogue (vocals)
Kylie Minogue singles chronology
"GBI (German Bold Italic)" (1997) "Did It Again" (1997) "Breathe" (1998)
Music video
"Did It Again" on YouTube

"Did It Again" is a song by Australian recording artist Kylie Minogue, originally featured on her sixth studio album Impossible Princess (1997). The song was released as the album's second single on 24 November 1997 through Mushroom, Deconstruction, and BMG. Minogue had written the track with Steve Anderson and Dave Seaman, and it was produced by Minogue in collaboration with Brothers in Rhythm. Backed by guitars and drum, "Did It Again" is a pop rock track in which Minogue sings about her self-consciousness and self-hatred.

Critical response to "Did It Again" was mostly positive; some critics praised the song's composition and highlighted it as a career stand out track. In Australia, "Did It Again" peaked at number 15 on the Australian Singles Chart and was certified gold by the Australian Recording Industry Association (ARIA). In the United Kingdom, it peaked at 14 on the UK Singles Chart. Pedro Romhanyi directed the song's music video, which features Minogue battling it out as four separate personas designated by the media; 'Cute Kylie', 'Dance Kylie', 'Sex Kylie' and 'Indie Kylie'.

To promote "Did It Again", Minogue performed the track on The National Lottery Live and MTV UK. It was later included on her 1998 concert tour Intimate and Live Tour. The song was subsequently included on Minogue's compilation albums Ultimate Kylie (2004) and Step Back in Time: The Definitive Collection (2019).