Die Dame (English: The Lady) was the first illustrated magazine in Germany to cater to the interests of modern women. It was also considered the "best journal of its kind in the world market" after the First World War.[1] The lifestyle magazine began in 1911 and ended in 1943. Die Dame consisted of essays, illustrations, and photography. The magazine was most active during the shift from the early 1920s, when the magazine celebrated the independent The New Woman, to the mid 1920s when women were portrayed as cold and masculine uniformity.[2]