Die Tat was a social liberal Swiss newspaper published by Migros from 1935 to 1978, first as a weekly, then as an evening daily and finally as a morning tabloid. It was launched by the founder of Migros, Gottlieb Duttweiler. While the weekly newspaper was the party organ of the Alliance of Independents, the evening paper quickly emancipated from it and also gained a high reputation outside Switzerland, in particular thanks to its weekend supplement Die literarische Tat under the direction of Max Rychner and Erwin Jaeckle and the collaboration of numerous well-known journalists. The decline of the political press in the 1970s, combined with a lack of advertising revenue due to its proximity to Migros, led to the closure of the evening newspaper at the end of March 1977. The then president of Migros, Pierre Arnold, tried to continue the title as a tabloid. However, after 16 months, the paper's harsh style, which was critical of the economy, forced him to dismiss editor-in-chief Roger Schawinski. Without consulting the editorial team, he appointed Karl Vögeli in his place, who was supposed to guarantee a more moderate direction for the paper. The following protest strike by the editorial team led to the closure of the tabloid at the end of September 1978, just one and a half years after its launch.
The Swiss National Library has fully digitized Die Tat and made it available online in 2016.[1]