Dieter Rams

Dieter Rams
Dieter Rams in 2010
Born (1932-05-20) 20 May 1932 (age 92)
NationalityGerman
OccupationIndustrial designer
Known forTen principles of "good design"
Braun consumer products
Vitsœ furniture
Notable workBraun SK 4 radiogram
Vitsœ 606 Universal Shelving System
SpouseIngeborg Kracht-Rams
AwardsCommander's Cross (Order of Merit, Germany)
Websiterams-foundation.org

Dieter Rams (born 20 May 1932) is a German industrial designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" (Weniger, aber besser) design has influenced the practice of design, as well as 20th century aesthetics and culture.[1][2] He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design."[3]

  1. ^ "What is "Good" Design? A quick look at Dieter Rams' Ten Principles". Design Museum. Retrieved 5 December 2022.
  2. ^ Lange, Alexandra (28 November 2018). "What We've Learned from Dieter Rams, and What We've Ignored". The New Yorker. Retrieved 29 January 2023.
  3. ^ Dziersk, Mark (2 December 2012). "In tribute to Mr. Rams". Fast Company. Retrieved 5 December 2022.