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Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites.[1][2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017.[3] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.[4]
- ^ "Display Advertising". Marketing Land. Archived from the original on 24 April 2020. Retrieved 25 October 2014.
- ^ "Display advertising – Guide". Internet Advertising Bureau. Retrieved 25 October 2014.
- ^ Buying, Media. "Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017". eMarketer. Retrieved 26 March 2015.
- ^ Buying, Media. "Mobile to Account for More than Half of Digital Ad Spending in 2015". eMarketer. Retrieved 1 September 2015.