Direct Line Group

"Jonathan Greenwood" redirects here. For the English musician, see Jonny Greenwood.

Direct Line Insurance Group plc
Company typePublic limited company
IndustryInsurance
FoundedFebruary 2012; 12 years ago (2012-02)[1]
Founders
HeadquartersBromley, England, UK
Area served
United Kingdom
Key people
  • Danuta Gray (Chairman)[2]
  • Adam Winslow (Chief Executive Officer)[3]
Products
Brands
  • Direct Line
  • Churchill
  • Privilege
  • Green flag
  • Direct Line Group Auto Services
  • By Miles
  • Darwin
  • Direct Line for Business
  • Churchill Business
  • Churchill Expert
  • CaHa!
  • Brolly (defunct)
  • Shotgun (defunct)
RevenueIncrease £3,106.0 million (2023)[4]
Decrease £(189.5) million (2023)[4]
Increase £222.9 million (2023)[4]
Number of employees
10,200 (2024)[5]
Subsidiaries
  • UK Insurance Limited
  • UK Insurance Services Ltd.
Websitedirectlinegroup.co.uk

Direct Line Insurance Group plc is a British insurance company based in the United Kingdom, formed in 2012 by the divestment of The Royal Bank of Scotland Group's (RBS) insurance division, through an initial public offering. The company owns a number of insurance subsidiaries, providing various insurance products, including Direct Line and Churchill, Darwin as well as the roadside assistance and vehicle recovery provider Green Flag.

The group is listed on the London Stock Exchange, and is a constituent of the FTSE 250 Index.

  1. ^ Alex Brownsell (9 February 2012). "RBS Insurance division to rebrand as Direct Line Group". Marketing. Retrieved 3 September 2012.
  2. ^ Cite error: The named reference FT was invoked but never defined (see the help page).
  3. ^ "Direct Line's new boss is insurance 'royalty' — but can he turn the firm around?". The Times. 21 January 2024. Retrieved 1 March 2024.
  4. ^ a b c "Preliminary Results 2023" (PDF). Direct Line Group. Retrieved 21 March 2024.
  5. ^ "Direct Line Group". Insurance Business Magazine. Retrieved 12 February 2024.