Discount sticker

Yellow discount sticker in use in Japan
Colour-coding is sometimes used for discount stickers

Discount stickers are a price markdown that are used to alert shoppers to goods which have been reduced in price, such as food approaching its sell-by date or inventory in discount clothing or outlet stores.[1] Some stores, especially discount clothing stores, have been accused of using discount stickers to create the impression of price markdowns when there is none.[2][1]

In certain contexts, specific types of stickers have had additional meaning. For example, yellow stickers are used for this purpose by several British supermarket chains, including Asda, Sainsbury's, and Tesco. Post Brexit cost of living increases in the UK, have highlighted the importance of "yellow sticker shopping" as a way to deal with real price increases.[3][4][5]

  1. ^ a b Ettinger, Jill (2023-07-14). "Irate shopper calls out Nordstrom Rack for deceptive price tag: 'Ignore the before prices and percentages'". The Cool Down. Retrieved 2023-08-07.
  2. ^ "Shopper disappointed to find sale sticker has same price as tag underneath, but Uniqlo explains why". Stomp. 2023-06-18. Retrieved 2023-08-07.
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