 | |
| Company type | Subsidiary |
|---|---|
| Industry | Merchandising |
| Predecessor | Character Merchandising Division |
| Founded | 1929[1] |
| Headquarters | , United States |
Area served | Worldwide |
Key people | Tasia Filippatos (president) |
| Products | Textiles, apparel and luxury goods[1] |
| Services | Licensing |
| Parent | Disney Experiences |
| Divisions | Global Products Disney Retail |
| Subsidiaries | |
| Website | disneyconnect |
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).
Since the 2000s, Disney Consumer Products has consistently been the most profitable merchandise licensor in the world,[2] generating billions more in retail sales than its main competitors (Warner Bros. Consumer Products, Universal Brand Development, and Paramount Consumer Products).
Its five main brands include Disney,[a] Pixar,[b] Marvel, Star Wars,[c] and National Geographic. Other important brands include Disney Parks,[d] Lucasfilm, and 20th Century.[e][3]
- ^ a b c "Company Overview of Disney Consumer Products, Inc". investing. BusinessWeek.com. Archived from the original on April 8, 2009. Retrieved 15 November 2012.
- ^ "License Global Announces the Top Global Licensors Featuring 75 Brands that Prevailed During a Year of Chaos". www.businesswire.com. June 24, 2021.
- ^ "Franchises Merchandise | shopDisney". February 10, 2023.
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