Disney Consumer Products

Disney Consumer Products, Inc.
Company typeSubsidiary
IndustryMerchandising
PredecessorCharacter Merchandising Division
Founded1929; 95 years ago (1929)[1]
Headquarters,
United States
Area served
Worldwide
Key people
Tasia Filippatos (president)
ProductsTextiles, apparel and luxury goods[1]
ServicesLicensing
ParentDisney Experiences
DivisionsGlobal Products
Disney Retail
Subsidiaries
Websitedisneyconnect.com/dpep/consumer-products/

Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).

Since the 2000s, Disney Consumer Products has consistently been the most profitable merchandise licensor in the world,[2] generating billions more in retail sales than its main competitors (Warner Bros. Consumer Products, Universal Brand Development, and Paramount Consumer Products).

Its five main brands include Disney,[a] Pixar,[b] Marvel, Star Wars,[c] and National Geographic. Other important brands include Disney Parks,[d] Lucasfilm, and 20th Century.[e][3]

  1. ^ a b c "Company Overview of Disney Consumer Products, Inc". investing. BusinessWeek.com. Archived from the original on April 8, 2009. Retrieved 15 November 2012.
  2. ^ "License Global Announces the Top Global Licensors Featuring 75 Brands that Prevailed During a Year of Chaos". www.businesswire.com. June 24, 2021.
  3. ^ "Franchises Merchandise | shopDisney". February 10, 2023.


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