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The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz.[1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms. The relevance of domain authority on website-listing in the Search Engine Results Page (SERPs) of search engines led to the birth of a whole industry of Black-Hat SEO providers, trying to feign an increased level of domain authority.[2] The ranking by major search engines, e.g., Google’s PageRank is agnostic of specific industry or subject areas and assesses a website in the context of the totality of websites on the Internet.[3] The results on the SERP page set the PageRank in the context of a specific keyword. In a less competitive subject area, even websites with a low PageRank can achieve high visibility in search engines, as the highest ranked sites that match specific search words are positioned on the first positions in the SERPs.[4]
- ^ Chi, Clifford (6 February 2021). "What Is Domain Authority and How Can You Improve It?". blog.hubspot.com. Retrieved 2021-04-07.
- ^ Ntoulas, Alexandros; Najor; Manasse, Mark; Fetterly, Dennis (May 23–26, 2006). "Detecting spam web pages through content analysis" (PDF). Proceedings of the 15th international conference on World Wide Web. Vol. WWW 2006. pp. 83–92. doi:10.1145/1135777.1135794. ISBN 1595933239. S2CID 9068476.
- ^ Brin, Sergey; Page, Larry (January 29, 1998). "The PageRank Citation Ranking: Bringing Order to the Web" (PDF). Stanford University InfoLab Publication Server. Archived from the original (PDF) on January 26, 2009. Retrieved December 12, 2015.
- ^ Luh, Cheng-Jye; Yang, Sheng-An; Huang, Ting-Li Dean (2016-01-01). "Estimating Google's search engine ranking function from a search engine optimization perspective". Online Information Review. 40 (2): 239–255. doi:10.1108/OIR-04-2015-0112. ISSN 1468-4527.