Domashny

Domashny
Домашний
CountryRussia
Broadcast areaRussia
Programming
Picture format1080i HDTV
(downscaled to 576i for the SD feed)
Ownership
OwnerCTC Media
Key peopleAlexander Rodnyansky, former CEO
History
Launched13 February 1995; 29 years ago (1995-02-13) (as Channel 31)
Former names1995-1999: Channel 31
1999-2005: M1
Links
Websitewww.domashniy.ru (only in Russia)
Availability
Terrestrial
Digital terrestrial televisionChannel 14

Domashny (Russian: Домашний, IPA: [dɐˈmaʂnʲɪj], lit. 'Home Channel') is a Russian TV network which targets female viewers aged 25–60. It was launched in March 2005. Domashny was aimed to deliver programming to capture an attractive audience in demand by advertisers, but traditionally under-served by broadcasters.

CTC Media created the Domashny brand in 2005 from the ground up. Today, Domashny has a potential audience of 63 million people. In 2006, Domashny's average audience share in its target demographic was 2.4%, compared to 1.7% in 2007.

Domashny Network in 2008 comprised four owned-and-operated stations. Before changing to digital TV signal, it had more than 230 affiliates, including 13 owned-and-operated stations.

Since 2019, Domashny changed to digital signal and stopped relationships with all the affiliates.