Country | Russia |
---|---|
Broadcast area | Russia |
Programming | |
Picture format | 1080i HDTV (downscaled to 576i for the SD feed) |
Ownership | |
Owner | CTC Media |
Key people | Alexander Rodnyansky, former CEO |
History | |
Launched | 13 February 1995 | (as Channel 31)
Former names | 1995-1999: Channel 31 1999-2005: M1 |
Links | |
Website | www.domashniy.ru (only in Russia) |
Availability | |
Terrestrial | |
Digital terrestrial television | Channel 14 |
Domashny (Russian: Домашний, IPA: [dɐˈmaʂnʲɪj], lit. 'Home Channel') is a Russian TV network which targets female viewers aged 25–60. It was launched in March 2005. Domashny was aimed to deliver programming to capture an attractive audience in demand by advertisers, but traditionally under-served by broadcasters.
CTC Media created the Domashny brand in 2005 from the ground up. Today, Domashny has a potential audience of 63 million people. In 2006, Domashny's average audience share in its target demographic was 2.4%, compared to 1.7% in 2007.
Domashny Network in 2008 comprised four owned-and-operated stations. Before changing to digital TV signal, it had more than 230 affiliates, including 13 owned-and-operated stations.
Since 2019, Domashny changed to digital signal and stopped relationships with all the affiliates.