Trump began his re-election campaign unusually early for an incumbent president, beginning to spend money on the re-election effort within weeks of his election. From February 2017 onward, Trump held more than 150 rallies and fundraisers for this campaign, visiting key electoral states. The campaign also raised funds and ran two nationwide advertising campaigns. Trump said in several stump speeches that the slogans for the 2020 race would be "Keep America Great" and "Promises Made, Promises Kept".[23][24][25] On November 7, 2018, Trump confirmed that Mike Pence would be his vice presidential running mate in 2020.[26]
Trump's re-election bid was ultimately unsuccessful; the Democratic Party ticket of Joe Biden and Kamala Harris won the 2020 election. This marked the first time since 1992 that an incumbent president lost reelection. Trump refused to accept the results; he and his allies made false and disproven claims of fraud, pressured elections officials, filed several unsuccessful lawsuits,[27][28][29] and directly attempted to overturn the results at the county, state, and federal level. This culminated in the attack on the United States Capitol on January 6, 2021, for which Trump was impeached a second time. The day after the attack, Trump stated that a "new administration" would be succeeding his, without mentioning president-elect Biden by name, in a video posted on Twitter.[30][31][32]
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^Wagner, Meg; Alfonso III, Fernando; Macaya, Melissa; Mahtani, Melissa; Rocha, Veronica; Wills, Amanda (November 7, 2020). "CNN Projection: Joe Biden Wins the Presidency". CNN. Archived from the original on November 17, 2020. Retrieved November 17, 2020.
^ abScott, Eugene (April 17, 2017). "Trump campaign raking in money for 2020, disclosures show". CNN. Retrieved April 27, 2017. Trump's campaign committee has spent about $6.3million during the first quarter of 2017. That includes giving more than $70,000 to the campaign committee's manager, Michael Glassner, who was Trump's deputy campaign manager, and more than $40,000 to John Pence, Vince [sic] President Mike Pence's nephew, who serves as the committee's deputy director.