Donna Hoffman | |
|---|---|
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| Academic career | |
| Field | Center for the Connected Consumer |
| Institution | The George Washington University |
| Alma mater | University of California, Davis University of North Carolina |
Donna Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the School of Business at The George Washington University. She is the co-founder of eLab, an online laboratory for consumer behavior research and the Co-Director of the Center for the Connected Consumer.