Super Bowl XXXIV (played in January 2000) featured 14 advertisements from 14 different dot-com companies, each of which paid an average of $2.2 million per spot.[1][note 1] In addition, five companies that were founded before the dot-com bubble also ran tech-related ads, and 2 before game ads, for a total of 21 different dot-com ads. These ads amounted to nearly 20 percent of the 61 spots available,[1] and $44 million in advertising.[2] In addition to ads which ran during the game, several companies also purchased pre-game ads, most of which are lesser known. All of the publicly held companies which advertised saw their stocks slump after the game as the dot-com bubble began to rapidly deflate.[1]
The sheer amount of dot-com-related ads was so unusual that Super Bowl XXXIV has been widely referred to as the "Dot-Com Super Bowl",[3] and it is often used as a high-water mark for the dot-com bubble.[4][5][6] Of these companies, four are still active, five were bought by other companies, and the remaining five are defunct or of unknown status.[when?]
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