&sq=&lang=&file=File:Question_book-new.svg){kind=small} | This article needs additional citations for verification. (December 2016) |
&sq=&lang=&file=File:Double_life.png) A screenshot from Double Life. | |
| Agency | TBWA\London |
|---|---|
| Client | Sony Europe |
| Language | English |
| Running time | 60 seconds |
| Product | |
| Release date(s) | 1999 |
| Directed by | Frank Budgen |
| Music by | Zoo Studios, London |
| Production company | Gorgeous Enterprises, London |
| Produced by | Paul Rothwell (production company), Di Croll (agency) |
| Country | International release |
Double Life is a television advertisement released in 1999 by SCE Europe. The 60-second long ad – conceived and written by copywriter James Sinclair, art director, Ed Morris and Trevor Beattie (creative director) – shows 19 PlayStation players discussing their gaming experience with the console. The ad was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status.
- ^ Clioawards.com
- ^ Boards Archived 28 March 2012 at the Wayback Machine