Double feature

This article is about film programming. For Susan Stroman's 2004 ballet, see Double Feature (ballet). For the American Horror Story season, see American Horror Story: Double Feature.
A poster advertising American International Pictures' double feature of Die, Monster, Die! and Planet of the Vampires.

The double feature is a motion picture industry phenomenon in which theatres would exhibit two films for the price of one, supplanting an earlier format in which the presentation of one feature film would be followed by various short subject reels.