"Alicia: And the words that are used in chocolate, “fine,” “craft,” “specialty,” “artisan,” can be challenging for a lot of people to understand when they're trying to buy a bar of chocolate. How do you define those? And what do you look for in a chocolate label? Carla: Totally."[1]
"Leissle, an academic who has studied the chocolate industry for more than 20 years, says that even she struggles sometimes with the various nomenclature."[2]