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Introduction Hertunba is a Nigerian fashion brand founded by Florentina Agu in 2020, with a mission to create sustainable and culturally significant luxury apparel for women. Based in Lagos, the brand is known for its handcrafted designs, which integrate traditional African weaving techniques and upcycled materials. Hertunba is recognized for promoting sustainability in the fashion industry while celebrating the rich heritage of African craftsmanship.
History Hertunba was founded with the vision of reimagining African fashion through a contemporary lens while remaining rooted in tradition and sustainability. The brand name, "Hertunba," is inspired by the words 'her' and ‘Otunba’ which translates to the right hand person of the King in Yoruba society. The brand reflects a deep connection to Nigerian heritage, with each collection drawing inspiration from the cultural diversity and artisanal history of the continent. From its inception, Hertunba has focused on slow fashion practices, opting for small-batch production and ethical sourcing to ensure minimal environmental impact.
Product and Services Hertunba has released 10 collections since its establishment in 2020 with over 150 unique designs created. The brand is known for its bold use of colors, intricate patterns, and high-quality craftsmanship. Signature pieces often feature handwoven textiles, intricate embroidery, and a modern twist on classic African attire.
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Sustainability and Social Impact Hertunba is deeply committed to environmental sustainability, driven by founder Florentina Agu’s passion for eco-friendly practices. The brand actively reduces landfill waste by repurposing 90% of its excess materials and upcycles these fabrics into signature pieces such as the Coat of Many Colors, the Lola & Tola Kaftan and the Adure Knit Dress. Additionally, leftover materials are transformed into handcrafted interior decor items, including rugs and throw pillows. HERTUNBA continuously innovates to minimize its environmental impact, ensuring that its sustainable practices not only lower its ecological footprint but also appeal to environmentally conscious consumers seeking unique, responsibly crafted designs.
Events and Collaborations
Hertunba London Pop Up at Cecconni’s Shoreditch Hertunba at Lagos Fashion Week