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Overview
INOFRIENDS is a South Korean IT company specializing in next-generation coding technologies. The company was founded in December 2018 and is known for developing URCODE, a revolutionary code system designed to enhance traditional BARCODE and QRCODE technologies.
History and Founding
Founded: December 2018 Founder: Kim Sungsoo Background: Kim has extensive international experience, having lived in Switzerland, Austria, and the United States. He studied Industrial Systems Engineering and Mechanical Engineering at KAIST and has received several prestigious awards, including the KAIST Entrepreneurship President's Award and the Silicon Valley DFJ (TIM DRAPER) Award. He also served as a team leader at Rainbow Robotics, a spinoff from KAIST’s HUBO robot project.
Business Divisions and Key Products
1. Code Generation and Recognition Technology
Products: URCODE generation technology (e.g., Invisible URCODE, Line URCODE) Services: Code embedding solutions for physical assets and product packaging
2. Data Collection and Analysis
Products: Multi and long-range scanning technology Services: Data management and analysis solutions, including advanced dashboards for real-time monitoring
3. Customer Experience and Authenticity Verification
Products: Digital and physical authenticity verification Services: Content-based customer interaction platforms
4. Digital Innovation and New Technology Development
Products: AI learning codes, long-range recognition color URCODE (patent pending) Focus: Developing cutting-edge technologies that lead the market in digital transformation
UR-NEXUS
UR-NEXUS
UR-NEXUS is INOFRIENDS' flagship technology, providing a smart manufacturing solution that maximizes efficiency through digital transformation. UR-NEXUS offers the following features:
Comprehensive Product Life Cycle (PLC) Tracking: UR-NEXUS tracks data across the entire lifecycle of a product, from production to logistics and recycling. This reduces errors, costs, and time, while optimizing manufacturing and distribution efficiency.
Multi-Reading Capability: UR-NEXUS supports multi-reading, allowing for the simultaneous scanning of multiple URCODEs, thereby significantly speeding up the processing time in logistics and manufacturing.
Advanced Dashboard: The system includes a sophisticated dashboard that provides real-time data monitoring and analytics, enabling better decision-making and enhanced operational control.
Digital Transformation: UR-NEXUS facilitates the digital transformation of industries by enhancing trust between manufacturers and consumers, fighting counterfeiting, and allowing for easy verification of product authenticity across a wide range of products, from high-value items to everyday goods.
Key Technologies: URCODE
Key Technologies: URCODE
Types of URCODE:
Invisible URCODE: Uses forensic watermark technology, undetectable by the naked eye, preserving aesthetic design.
Flexible Line URCODE: Can be embedded in ultra-small sizes (5mm x 15mm) and is resilient to curvature.
Long-Range Recognition Color URCODE: Recognizable at distances 2-4 times greater than traditional barcodes (in development).
AI Learning Code: Encodes logos or images to link to data or URLs through AI.
Key Features:
Authenticity Verification: For both digital and physical assets.
1:1 Code System: Enables multi and long-range scanning.
Content-Based Customer Interaction: Enhances customer engagement through coded content.
Certifications and Awards
June 21, 2024: Certified as a Promising Export Firm for Overseas Procurement Markets (G-PASS) December 20, 2023: Certified as a Venture Business November 22, 2019: Awarded the 2019 National Assembly Technology Innovation Award
Founder Information
Name: Kim Sung soo Position: CEO Key Responsibilities: Management, Technology Development
Education:
2004: Graduated from Bundang High School 2014: Bachelor’s in Industrial Systems Engineering and Mechanical Engineering, KAIST
Career History:
2013: Youth Startup Academy, Scholar 2014-2015: DFJ University DFJ (4th Fund) Startup School, Scholar 2017-2018: Rainbow Robotics (IPO), Team Leader 2018-Present: CEO at INOFRIENDS
International and Domestic Projects
[Malaysia] 2024 GS1 Exhibition, SVI Technologies
INOFRIENDS successfully participated in the 2024 GS1 Exhibition in Malaysia in collaboration with SVI Technologies. During the exhibition, INOFRIENDS showcased its invisible URCODE technology, receiving positive feedback from potential partners and clients. Focus: The company plans to leverage this success to further expand its market presence in Malaysia and neighboring countries.
[SMBA] 2024 K-Startup Center (KSC) Startup Program INOFRIENDS is participating in the K-Startup Center (KSC) Startup Program, facilitated by The Circle accelerator in India. The goal is to validate INOFRIENDS' products in the Indian market and optimize solutions to meet local demands. Focus: Strengthening local partnerships and expanding business operations and market presence in India through The Circle's incubation support.
[Seoul] 2024 Design Industry Promotion Project for the Visually Impaired
From March to October 2024, INOFRIENDS is developing product packaging with invisible codes for the visually impaired, as part of the Seoul Metropolitan Government's Design Industry Promotion Project. Focus: Enhancing information accessibility without compromising the aesthetic design of products, and expanding the product lineup and market reach.
[Gwangju] 2024 Autonomous Startup Product Demonstration Support Project
INOFRIENDS is developing a long-range recognition solution based on color codes, as part of Gwangju’s Startup Product Demonstration Support Project. Focus: Collaborating with key public institutions to further develop and apply the solution, with plans to expand the product lineup and enhance marketing efforts by 2025.
[Lasvegas] CES 2024 (Incheon IFEZ)