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The Business of Fashion (BoF) is a leading online resource for the global fashion industry, providing insights, news, and analysis. Founded in 2007 by Imran Amed, BoF has established itself as a trusted voice and authority within the fashion industry.[1][2]
The Business of Fashion was founded in 2007 by Imran Amed, a fashion entrepreneur, writer, and business advisor. Initially, it began as a personal blog written by Amed, but it quickly evolved into a globally recognized platform covering various facets of the fashion business, including luxury, retail, marketing, and sustainability.[3]
BoF provides a range of content, from daily news to in-depth analysis on fashion trends, brand strategies, and shifts in consumer behavior. It has become an essential resource for professionals in the fashion industry, including designers, executives, and retailers.
Recognition: BoF has been praised for its in-depth, well-researched articles and interviews with key figures in the fashion industry. It is often referenced by major media outlets and cited in academic publications.[7]
Expansion: Over the years, BoF has expanded its editorial reach to include coverage of related sectors, such as beauty, technology, and sustainability. Its insights are available in multiple languages, reflecting its global audience.
Imran Amed continues to serve as the CEO and Editor-in-Chief of BoF. He has been recognized as one of the most influential people in fashion and regularly appears on international stages to discuss fashion’s future.
The Business of Fashion operates on a hybrid business model, combining free editorial content with premium subscription services. In addition to its digital presence, BoF has diversified into hosting industry events, offering professional courses, and publishing reports that cater to fashion professionals.