Drinkwise

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DrinkWise Australia is an organisation that employs social marketing strategies and develops educational initiatives aimed at addressing issues related to drinking culture and underage drinking. The organisation's approach is to provide information and resources to the community, emphasising responsible alcohol consumption. It operates based on a framework that encourages collaboration between the alcohol industry and community entities.

DrinkWise's philosophy is founded on industry leadership and community partnerships. It is currently funded by voluntary contributions from alcohol industry participants and has in the past received both Coalition and Labor Government funding to support its work.^[1]

The organisation is governed by a board of Australians with diverse professional backgrounds^[2] including policing, public health, education, community service, academia, research and marketing. DrinkWise's alcohol industry contributors are also represented on its board.