Wikipedia Easy Search

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Drip marketing" – news · newspapers · books · scholar · JSTOR (June 2023) (Learn how and when to remove this message)

Marketing
Management
Key concepts Distribution Pricing Retail Service Activation Brand licensing Brand management Co-creation Communications Consumer behaviour Consumer culture Dominance Effectiveness Ethics Promotion Segmentation Strategy Account-based marketing Digital marketing Product marketing Social marketing Influencer marketing Attribution Annoyance factor Horizontal integration Vertical integration
Promotional content Advertising Ambush marketing Branding Corporate anniversary Direct marketing Franchising Label Loyalty marketing Mobile marketing On-hold messaging Personal selling Premiums Prizes Product placement Propaganda Publicity Sales promotion Sex in advertising Underwriting spot
Promotional media Behavioral targeting Brand ambassador Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Product demonstration Promotional merchandise Promotional representative Visual merchandising Web banner Word-of-mouth
Research Market research Marketing research Mystery shopping Consumer research
v t e

Drip marketing is a communication strategy that sends, or "drips", a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a predetermined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.^[1]

^ Drip Marketing: Slow and Steady Wins the Customer Archived February 13, 2010, at the Wayback Machine