Drive time

This article is about radio broadcasting. For other uses, see Drive time (disambiguation).

Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation.[1] Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising.[2] Drive time usually coincides with rush hour.[3][4]

  1. ^ "English definition of "drive time"". Cambridge Dictionaries Online. Cambridge University Press. 27 August 2014. Retrieved 27 August 2014.
  2. ^ Hillstrom, Magee (27 August 2014). "Advertising Media Audio Law & Legal Definition". USLegal Definitions. US Legal. Retrieved 27 August 2014.
  3. ^ Kristen K. Swanson; Judith C. Everett (24 September 2015). Promotion in the Merchandising Environment. Bloomsbury Academic. pp. 197–. ISBN 978-1-62892-157-1.
  4. ^ Frederic Leigh (1998). Historical Dictionary of American Radio. Greenwood Publishing Group. pp. 130–. ISBN 978-0-313-29636-9.