The Droste effect (Dutch pronunciation: [ˈdrɔstə]), known in art as an example of mise en abyme, is the effect of a picture recursively appearing within itself, in a place where a similar picture would realistically be expected to appear. This produces a loop which in theory could go on forever, but in practice only continues as far as the image's resolution allows.
The effect is named after Droste, a Dutch brand of cocoa, with an image designed by Jan Misset in 1904. The Droste effect has since been used in the packaging of a variety of products. Apart from advertising, the effect is also seen in the Dutch artist M. C. Escher's 1956 lithograph Print Gallery, which portrays a gallery that depicts itself. The effect has been widely used on the covers of comic books, mainly in the 1940s.
- ^ "1863–1918 from confectioner to chocolate producer". Droste. Archived from the original on 4 March 2016. Retrieved 28 February 2018.
Around the year 1900 the illustration of the "nurse" appeared on Droste's cocoa tins. This is most probably invented by the commercial artist Jan (Johannes) Musset [misspelling for Misset], who had been inspired by a pastel of the Swiss painter Jean Etienne Liotard "La serveuse de chocolat", also known as "La belle chocolatière".
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