E-card

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E-card is an electronic postcard or greeting card, with the primary difference being that it is created using digital media instead of paper or other traditional materials. E-cards are available in many different mediums, usually on various Internet sites. They can be sent to a recipient virtually, usually via e-mail or an instant messaging service.^[1]

Since e-cards are digital "content", they are highly editable, allowing them to be extensively personalized by the sender. They are also capable of presenting animated GIFs or videos.