E-kids,[1] split by binary gender as e-girls and e-boys, are a youth subculture of Gen Z that emerged in the late 2010s,[2] notably popularized by the video-sharing application TikTok.[3] It is an evolution of emo, scene and mall goth fashion combined with Japanese and Korean street fashion.[4][5]
Videos by e-girls and e-boys tend to be flirtatious and, many times, overtly sexual.[6][7] Eye-rolling and protruding tongues (a facial expression known as ahegao, imitating climaxing) are common.[8]
According to Business Insider, the terms are not gender-specific, instead referring to two separate styles of fashion, stating that "While the e-boy is a vulnerable 'softboi' and embraces skate culture, the e-girl is cute and seemingly innocent".[9]
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