E. Tory Higgins

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E. Tory Higgins
Born	Edward Tory Higgins (1946-03-12) March 12, 1946 (age 78)
Alma mater	McGill University Columbia University
Scientific career
Fields	Social psychology, personality psychology, developmental psychology, social cognition, judgment and decision making, motivation science
Institutions	Columbia University (1989-present) Columbia Business School (2002-present) New York University (1981–1989) University of Western Ontario (1977–1981) Princeton University (1972–1977)

Edward Tory Higgins (born March 12, 1946) is the Stanley Schachter Professor of Psychology and Business,^[1] and Director of the Motivation Science Center^[2] at Columbia University. Higgins' research areas include motivation and cognition, judgment and decision-making, and social cognition. Most of his works focus on priming, self-discrepancy theory, and regulatory focus theory. He is also the author of Beyond Pleasure and Pain: How Motivation Works,^[3] and Focus: Use Different Ways of Seeing the World for Success and Influence (with Heidi Grant Halverson).^[4]