E. Wedel

E. Wedel
Company typeSubsidiary
IndustryConfectionery
FoundedWarsaw, Poland (1851)
FounderKarol Wedel, Emil Wedel
Headquarters
Warsaw
,
Poland
OwnerLotte
Number of employees
1,200 (2020)[1]
Websitewww.wedel.pl - confectionery company (in Polish)
www.wedelpijalnie.pl - chocolate shops (in Polish)

E. Wedel (pronunciation: Veh-del) is a Polish confectionery company, which has been producing a variety of chocolates, cakes, and snacks since 1851.[2][3][4] Wedel is also a well-recognized brand of candy in Poland, considered to be the "Polish national chocolate brand" in that market, and is the leading candy brand among Polish producers, with about 14% of the Polish market in 2005,[5] and 11.7% in 2007.[6]

In June 2010, Kraft Foods Inc sold Wedel to Lotte Group, a South Korean-Japanese conglomerate, as part of their enforced divestment program of certain parts of the Cadbury plc, which it had acquired in March 2010.[7]

  1. ^ "Prawdziwa wedlowska historia a "Receptura". Wątki historyczne poruszane w serialu" (in Polish). Retrieved 14 December 2022.
  2. ^ Jeffries, Ian (2003). Socialist Economies and the Transition to the Market: A Guide. Taylor & Francis. p. 443. ISBN 9780203218525.
  3. ^ Ryan, Leo V.; Gasparski, Wojciech; Enderle, Georges (2000). Business Students Focus on Ethics. Transaction Publishers. p. 90. ISBN 9781412819046.
  4. ^ Batra, Rajeev (1999). Marketing Issues in Transitional Economies. Springer. p. 35. ISBN 9780792384984.
  5. ^ "Polish confectioner finalises leading brand acquisition". Confectionery News. 19 July 2005. Retrieved 16 July 2020.
  6. ^ Drewnowska, Beata (5 December 2011). "Historia pachnąca czekoladą". Rzeczpospolita (in Polish). Archived from the original on 18 July 2011. Retrieved 16 July 2020.
  7. ^ Cordeiro, Anjali (2011-06-28). "Kraft to Sell Poland Wedel Business to Lotte Group". The Wall Street Journal. Retrieved 2011-12-06.