The Earl Campbell Tyler Rose Award is an award given annually to the "top offensive player in Division I football who also exhibits the enduring characteristics that define Earl Campbell: integrity, performance, teamwork, sportsmanship, drive, community and tenacity." The award was established in 2012[1] by the Tyler Chamber of Commerce in Tyler, Texas[2] and is presented by SPORTyler, Inc., in conjunction with the City of Tyler, the Tyler Convention & Visitors Bureau and Tyler Area Chamber of Commerce.[3] The recipient must have ties to the state of Texas.