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EastEnders is a long-running British soap opera that has aired on BBC One since 19 February 1985. Since its inception, several spin-offs have been produced, including books, television documentaries, videos, music singles and an album. During the run up to the first episode of EastEnders, interest with the public was already high, something which continued afterwards. EastEnders proved as successful as was hoped for by the BBC in its first years, so they capitalised on it with a number of products.