East Market District, Louisville

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The East Market District, colloquially referred to as NuLu (a portmanteau of "New" and "Louisville"),^[1][2] is an unofficial district of Louisville, Kentucky, situated along Market Street between downtown to the west, Butchertown to the north, Phoenix Hill to the south, and Irish Hill to the east. The area is home to schools, churches, large and small businesses and some of the city's oldest homes and businesses. A destination since Louisville's founding, Market Street has played host to a variety of businesses throughout the city's history that have drawn Louisvillians for generations to its addresses.

The district is today well known for its galleries showcasing local, regional and national artists, unique specialty stores, antique shops and a growing number of upscale restaurants. While multiple art galleries are located in Louisville, they are especially concentrated in this district. Keeping with the sustainable culture of NuLu, many of its restaurants offer organic and locally sourced ingredients. The district also houses numerous architecture firms, antique stores, advertising and media agencies, a record label, film production group, publishing company, designers and more.