Company type | Subsidiary |
---|---|
Industry | Casual dining restaurant |
Founded | 1987 |
Headquarters | Vaughan, Ontario, Canada |
Parent | Recipe Unlimited |
Website | www |
East Side Mario's is a Canadian chain of casual dining restaurants, managed by its parent holding company Recipe Unlimited. The restaurant specializes in Italian-American cuisine. Individual locations aim to recreate the historic ambience found at the corner of Canal Street and Mulberry Street in Lower Manhattan.[1] The brand is marketed as "A taste of little Italy". It is best recognized by its original logo featuring the Statue of Liberty (Liberty Enlightening the World) holding a large tomato in place of a torch, as well as the jingle containing the catch phrase "Hey, budda boom, budda bing!".[2]
It has 62 locations in Canada.[3][4]