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| Location | Madison, Wisconsin, United States |
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| Coordinates | 43°07′30.5″N 89°18′17.5″W / 43.125139°N 89.304861°W |
| Address | 89 East Towne Mall |
| Opening date | October 14, 1971, renovated 2003 |
| Developer | Jacobs, Visconsi, and Jacobs Co., Cleveland, Ohio |
| Owner | CBL Properties |
| No. of stores and services | 115 |
| No. of anchor tenants | 9 (6 open, 3 vacant) |
| Total retail floor area | 839,608 square feet (78,002.1 m2) |
| No. of floors | 1 (2 in Dick's Sporting Goods, J. C. Penney, and former Boston Store) |
| Parking | 4,964 |
| Public transit access |  Metro Transit |
| Website | shopeasttowne-mall |
East Towne Mall is a shopping mall located on the northeast side of Madison, Wisconsin. The anchor stores are JCPenney, Shoe Carnival, Barnes & Noble, Planet Fitness, Flix Brewhouse, and Dick's Sporting Goods. There are 3 vacant anchor stores that were once Gordmans, Sears and Boston Store.