The Eat Frozen Pork campaign in Singapore was initiated by the Singapore government in late 1984 as a means of encouraging Singaporeans to partake in frozen, as opposed to fresh, pig meat. Targeted at predominantly Singaporean Chinese, the campaign tied in with the shutting down or relocation of all pig farms in the country. The government's initiative was not considerably successful, with mixed reaction from the people. In 2008 it was brought back and subsumed under the Frozen Meat Public Education Programme.