Egg (magazine)

Egg
April 2011
CategoriesGyaru fashion
Frequencymonthly
Founded1995[1] (web ver. 2018)
Final issue2014
CountryJapan
LanguageJapanese
Websitehttps://eggegg.jp/

Egg was a style magazine for gyaru fashion, distributed in Japan. It featured photos of ganguro girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips. It also had candid photos of ganguro girls on the streets of Japan, similar to Fruits magazine. Egg had its own models which starred in every magazine. Due to the decline of Gyaru popularity, the magazine shut down with the last issue on 31 May 2014.[2]

Egg made its return as an online magazine in March 2018. Since then, there have been published 10 physical issues.

  1. ^ ""egg Magazine" revival and promoting their models through YouTube and TikTok". Neo Tokyo. 6 November 2018. Retrieved 24 July 2020.
  2. ^ "Gyaru magazine egg closes: Is gyaru fashion culture on the way out?". Japan Trends. 8 May 2014. Retrieved 13 August 2015.