 | |
 The front page of the edition of Ei Samay on August 15, 2022. | |
| Type | Online news portal |
|---|---|
| Format | Digital |
| Owner(s) | The Times Group |
| Publisher | The Times Group |
| Editor | Hirak Bandyopadhyay |
| Founded | 15 October 2012 (Daily Newspaper) |
| Language | Bengali |
| Country | India |
| Circulation | 242,022 Daily[1] (as of December 2019) |
| Sister newspapers | The Times of India The Economic Times Navbharat Times Maharashtra Times Vijaya Karnataka |
| Website | www |
Ei Samay Sangbadpatra (lit. 'Current Times Newspaper') is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with Anandabazar Patrika. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.[2][3][4] At present it is owen by Tidings Media & Communications Pvt Ltd.
The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.2¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.[5][6]
- ^ "Highest Circulated Daily Newspapers (language wise)" (PDF). Audit Bureau of Circulations. Archived (PDF) from the original on 9 August 2020. Retrieved 5 January 2020.
- ^ "TOI gears up for Bengal mkt; ropes in Tailor". Archived from the original on 21 February 2013. Retrieved 26 October 2012.
- ^ "Times group enters Bengali newspaper market with Ei Samay". Archived from the original on 3 October 2022. Retrieved 26 October 2012.
- ^ "Times Group to launch Bengali daily 'Ei Samay' on Oct 15 | National | www.indiatimes.com". 12 October 2012. Archived from the original on 21 October 2012. Retrieved 26 October 2012.
- ^ "Ei Samay launched, Bengali print war heats up". Exchange4media. Archived from the original on 18 November 2012. Retrieved 7 November 2012.
- ^ "imes group enters Bengali newspaper market with Ei Samay". Business Standard. Archived from the original on 3 October 2022. Retrieved 7 November 2012.