Electra Bicycle Company

Electra Bicycle Company
Company typePrivate
IndustryBicycles
Founded1993; 31 years ago (1993)
Headquarters,
ProductsBicycle and related components
ParentTrek Bicycle Company
Websitehttp://www.electrabike.com/

Electra Bicycle Company, a subsidiary of Trek Bicycle Company since 2014,[1] was founded in Leucadia, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. Electra also sells a line of accessories, apparel, and bicycle parts.[2]

  1. ^ "Trek announces acquisition of Electra". Archived from the original on 2017-09-25. Retrieved 2014-01-06.
  2. ^ "Electra Bike Store: Accessories". store.electrabike.com. Archived from the original on 2014-01-22. Retrieved 2011-05-14.