Electracy is a theory by Gregory Ulmer that describes the skills necessary to exploit the full communicative potential of a new electronic media such as multimedia, hypermedia, social software, and virtual worlds. According to Ulmer, electracy "is to digital media what literacy is to print".[1] It encompasses the broader cultural, institutional, pedagogical, and ideological implications inherent in the major societal transition from print to electronic media. Electracy is a portmanteau of "electricity" and Jacques Derrida's term "trace".[2]