Country | Canada |
---|---|
Broadcast area | National |
Headquarters | Montreal, Quebec |
Programming | |
Picture format | 1080i HDTV (downscaled to letterboxed 480i for the SDTV feed) |
Ownership | |
Owner | Remstar Media Group |
Sister channels | Max |
History | |
Launched | September 2, 1986 |
Former names | Musique Plus (1988-2019) |
Links | |
Website | ellefictions |
Elle Fictions (stylized ELLE Fictions) is a Canadian French language specialty channel owned by Remstar Media Group. The channel broadcasts general entertainment programming targeting young adult women.
This channel was founded as a music television channel named MusiquePlus in 1986 as a joint venture between CHUM Limited—owner of its English-language sister MuchMusic, and Montreal-based radio broadcaster Radiomutuel. Following the acquisition of CHUM by CTVglobemedia, Radiomutuel's successor Astral Media acquired CHUM's stake in MusiquePlus, marking its separation from common ownership with its English counterpart. After the 2013 acquisition of Astral by CTVglobemedia's successor Bell Media, MusiquePlus was sold to V Media Group, parent company of Quebec's V network.
As with its English counterpart, MusiquePlus was formerly oriented primarily towards music programming. Due to shrinking interest in music television because of the growth of online platforms, MusiquePlus increasingly focused on non-music programming targeting a young adult audience, such as comedy, films, and reality shows. After the CRTC abolished genre protection rules in 2015, V Media Group announced in February 2019 that it planned to relaunch MusiquePlus as a general entertainment channel targeting women. This channel was officially relaunched, licensed from the French women's magazine Elle, on August 26, 2019 while MuchMusic was renamed to Much in 2013 and adopted its current format removing music programming completely.
As a former Category A service, Elle Fictions was required to be carried on the basic service of all digital television providers serving the province of Quebec. The channel is typically offered optionally at the discretion of providers outside of the province.