Elsa Gasser

Elsa Gasser
Born
Elsa Felicya Pfau

(1896-06-06)6 June 1896
Kraków, Poland
Died25 August 1967(1967-08-25) (aged 71)
Zürich
OccupationSwiss economist.

Elsa Felicya Gasser-Pfau (6 June 1896 – 25 August 1967) was a Polish-born Swiss economist. From the early 1930s, she became an advisor to Gottlieb Duttweiler, the founder of the Migros retail business. In 1948, she convinced him that the firm should introduce a self-service approach, paving the way for Switzerland's most successful supermarket chain. Today Gasser is considered to be responsible for the introduction of supermarkets in Switzerland.[1][2][3]

  1. ^ "Elsa F. Gasser" (in German). City of Zürich. Retrieved 6 July 2021.
  2. ^ Hugi, Anita (26 February 2004). "Die Migros und die Frauen: F-Budget" (in German). Die Wochenzeitung. Retrieved 6 July 2021.
  3. ^ Degen, Bernard (17 May 2005). "Elsa FelicyaGasser" (in German). Historisches Lexikon der Schweiz. Retrieved 6 July 2021.